Shinjuku Alta to close on February 28, 2025|Fashion, entertainment, as a meeting place
On March 21, Shinjuku Alta, a commercial facility located at the East Exit of Shinjuku in Tokyo, announced on its website that it will close its doors on February 28, 2025. (*Photograph from around 2010, advertisement of Takuya Kimura)
| Major media companies reported on the 22nd that Isetan Mitsukoshi Holdings (operated by Shinjuku Alta) had made an announcement, but in fact, it was announced on the official Shinjuku Alta website on the 21st, the day before. |
The facility was completed in 1980 under the name of "Shinjuku Information Building Studio Alta" and was equipped with a groundbreaking broadcasting studio at the time, as well as Japan's first street vision. Then, in 1982, the TV program "It's OK to Laugh!" It is too famous that it was recorded. After the opening of the facility, it disseminated trends in a wide range of fields such as fashion, entertainment, and food and beverage, and also played a role as a tourist attraction for Tokyo travel and a valuable meeting place in the era of zero mobile phones.
Since the 2000s, there has been competition from surrounding facilities and the March 2014 "It's okay to laugh!" In the midst of the end of the broadcast, trial and error in creating a store was being made, but this time, there was an announcement that the business will close in February next year.
At the time of the announcement of the closure, the manager of the Shinjuku Alta store expressed his gratitude to customers for many years on the facility's website, apologized for the closure, and expressed the feelings of all the staff for the customers Message was delivered.
The intention to close the business was communicated from the Shinjuku Alta side (Isetan Mitsukoshi Holdings) to Daibiru, the owner of the property. At the moment, Daibiru says, "We have not decided on any plans for next year's Alta after it closes." A spokesperson for Isetan Mitsukoshi Holdings explained, "After the closure of Shinjuku Alta, the Alta brand will be maintained by the current Ikebukuro store."
Over the past 10 years, commercial facilities that served as icons of the city during Japan's economic growth period, such as Aoyama Bell Commons in 2014, Shibuya Parco and Printemps Ginza in 2016, and the Ginza Sony Building in 2017, have come to an end.
