Lawson in Kanto-Koshinetsu releases 9 new products using ingredients from Nagano Prefecture

Lawson will release a total of nine products, including rice balls and sweets made with ingredients from Nagano Prefecture, at Lawson (approximately 4,600 stores) in the Kanto-Koshinetsu region on May 28 (Tuesday) and June 4 (Tuesday), 2024. The price range is 149 yen ~ 397 yen. (Pictured: Fleur's apple bread in 7th period)

The nine new products will be called "Shinshu Delicious Food Tour" and will be on sale for a limited time for about four weeks, and popular products will be considered to become standard. In addition, some products will be sold for a limited time at some stores in the Kanto-Koshinetsu area.

From Tuesday, May 28, "Bandit Onigiri" (322 yen) and "Bandit Sandwich" (397 yen) with Shinshu's famous chicken dishes as ingredients. "UC Pie Shu" (192 yen) made with Shinano Gold jam, and "Milk Bread" (149 yen), a cream sandwich made with Shinshu apple juice. Five items will be released, including "Fleur's Apple Bread in the 7th Period" (160 yen), which is a tie-up with a local high school idol group.

From June 4 (Tuesday), "Teriyaki Chicken Bread" (171 yen) using shichimi chili peppers from Yawataya Isogoro, which was founded in 1736. "Milk Baum" (173 yen), a cream with Shinshu milk, and "Brioche bread that looks like an apple" (160 yen), which is wrapped in Shinshu apple jam. Four items are on sale, including the "Bandit Grilled Bento" (592 yen) with one chicken thigh.

In 2007, Lawson signed a comprehensive partnership agreement with Nagano Prefecture and began developing and selling products using prefectural ingredients for the purpose of local production for local consumption, food education, and regional revitalization. Until now, limited edition products have been released on an irregular basis.