Osaka Expo Advance Paper Tickets to be Sold at Convenience Stores from Autumn - Dentsu Contracted SNS Public Relations Services for Tickets
Governor Yoshimura of Osaka Prefecture (Vice President of the Expo Association) announced at a press conference on June 21, 2024 that advance tickets for the Osaka Expo will be available for purchase as paper tickets at convenience stores nationwide. The day before, it was announced that the World Expo Association had selected Dentsu as the best proposer for its ticket PR business.
Advance tickets for the Osaka Expo have been on sale to the general public as electronic tickets on the official website since November 30, 2023. The Expo Association announced that as of the 19th of this month, the number of tickets sold was about 2.8 million against the target of 14 million, most of which were purchased by companies.
At the press conference, Governor Yoshimura cited the difficulty of purchasing tickets online as the reason why advance tickets are not sold to the general public. "In the future, as the contents of the pavilion become clearer, we need a system that makes it easier to buy tickets, and we want to sell paper tickets at convenience stores," he explained.
The day before, on June 20, the World Expo Association announced that Dentsu had become the best proposer as a result of a proposal for public relations and promotion of admission tickets. announcement Have. In the future, Dentsu will produce publicity content that will motivate people to purchase Expo tickets, and will promote public relations and promotions centered on social media. It is unclear whether Dentsu's proposal was based on the sale of paper tickets at convenience stores.
Dentsu had been suspended from participating directly in the Expo project due to allegations of the Tokyo Olympics, but on February 10 this year, cancellation Was. After that, in May, the opening ceremony was held for about 1 billion yen. Contract 。 The amount of public relations work is about 1.1 billion yen, and Dentsu has already won about 2 billion yen in projects after returning to the Expo business.
Advance one-day tickets for the Osaka Expo will be sold for 6,000 yen for adults, and one-day tickets for the day after the opening will be sold for 7,500 yen. According to Expo officials, preparations will be underway for ticket sales from around mid-October at major convenience stores.
