YOASOBI collaboration work screening at Tokyo Metropolitan Government Projection Mapping - Dentsu project to coincide with the opening of the Paris Olympics

Tokyo Governor Yuriko Koike announced at a regular press conference on July 19, 2024 that a work in collaboration with the popular music unit "YOASOBI" will be screened at the Tokyo Metropolitan Government Projection Mapping to coincide with the opening of the Paris Olympics on July 26.

At the press conference, Tokyo Governor Yuriko Koike emphasized the achievements of the Tokyo Metropolitan Government's projection mapping in improving the attractiveness of Tokyo, and announced a collaboration project with YOASOBI. He explained that the reason for this is that YOASOBI's music will be used in the broadcast of the Paris Olympics (NHK). YOASABI's song is "Standing on the Stage", and three other works by overseas creators who have received high praise at international competitions will be screened. Since debuting in 2019 with Sony Music Entertainment's novel to music, YOASOBI has gained popularity both in Japan and abroad for its fusion of music and anime and SNS strategy.

The Tokyo Metropolitan Government projection mapping project started in February this year. Since a budget of 4.8 billion yen will be spent over two years, various discussions have been sparked on it. Tokyo Governor Yuriko Koike emphasized the effectiveness of projection mapping, saying, "The total number of visitors exceeded 270,000, and the Tokyo Civic Square, which was empty, has become a tourist attraction."

In March of this year, Yoi Tabi News News reported through an interview with the Tokyo Metropolitan Government that Dentsu Live, a group company of the advertising giant Dentsu, which has been suspended due to allegations of the Tokyo Olympics, had been entrusted with the projection mapping projection mapping projection project. Reported It was.

In January of this year, Dentsu worked on a music video using YOASOBI's music as a PR project for McDonald's Japan, and produced an art event with the full cooperation of YOASOBI from July 10 to autumn. Among them, a collaboration project on projection mapping by the Tokyo Metropolitan Government was announced.