Mie Prefecture and Yokohama City Ranked 1st - Prefectural and Ordinance Designated Cities Official Tourism Site Views Ranking
The Japan Tourism Promotion Association has released the annual estimated number of visitors ranking of official tourism sites of prefectures and ordinance-designated cities in 2024. The survey was conducted with a sample of men and women over the age of 20 who are members of the marketing company Values.
Prefectural Rankings
By prefecture, Mie remains in first place for the second year in 2023 with 4.88 million viewers. In particular, it is characterized by the fact that there are many viewers in their 50s ~ 60s. Followed by second place Niigata (2.84 million), in third place Okayama (2.75 million), in fourth place Aichi (2.51 million), ranked 5th Toyama (2.28 million).
Compared to 2013, the number of visitors increased significantly in 6th place. Chiba (211.8% year-on-year), 8th place Ishikawa (194.4%), ranked 12th Fukuoka (211.0%), which showed the effect of tourism campaigns carried out in each prefecture ( detail ）。
Ranking by Ordinance Designated City
By ordinance-designated city, it ranked first Yokohama won the top spot with about 2.52 million people, and ranked second Nagoya City (2.47 million) and third place Kyoto (2.45 million) closely followed and is far behind the fourth-place finisher. In both cases, search behavior looking for events can be seen, and it is speculated that there are many cases where nearby residents are visiting. In terms of specific spots, "Yamashita Park" and "Yokohama Chinatown" in Yokohama City, "Nagoya Meshi" and "Ghibli Park" in Nagoya City, and "Aoi Festival" and "Gion Festival" in Kyoto City are often searched for ( detail ）。
The annual estimated viewer rankings of official tourism sites by prefecture and ordinance-designated cities are released annually by the Japan Tourism Promotion Association. The organization is a public interest incorporated association whose members are mainly prefectural governments, municipalities, and tourism associations.
