Japan Tourism Agency Releases Ryokan Culture Video and Opens Official Instagram — Slipping in at the End of the Fiscal Year

On March 25, 2025, the Japan Tourism Agency announced the release of a new promotional video that conveys the charm of ryokan culture and the launch of an official Instagram account for the purpose of disseminating information about the agency's business. (Photo: © Japan Tourism Agency)

　Japan Tourism Agency Official Yotube Channel The video focuses on the historical and cultural values of Japan ryokan and the spirit of hospitality, and introduces ryokan culture as the starting point of travel. With an English caption, it will appeal to foreign tourists visiting Japan. In the future, we will promote its use in the travel industry.

There are two videos, "Ryokan Experience (3 minutes 45 seconds)" and "Local Industry (3 minutes 56 seconds)", and a 36-second version of the inn experience was also produced. Regarding the filming location, the staff member in charge explained, "The shooting location is not disclosed due to the Japan Tourism Agency's video release policy." As of March 28, each has more than 500 views.

This video was produced by Hakuhodo, a major advertising company in charge of the secretariat, as part of the Japan Tourism Agency's subsidized project "Revitalization and High Value-added Tourism Destinations and Tourism Industries Combined with the Region," with the help of subsidies.

Opened together Japan Tourism Agency Official Instagram In the future, we plan to post information related to the agency's business, such as the development of new tourism resources and the improvement of the environment for accepting tourists, once a week. The operation is handled by the staff of the Japan Tourism Agency. As of March 28, he has two followers.

The staff member in charge commented, "We will strive to strengthen information gathering and dissemination so that you can follow up in the future." This is the first time that the agency's official Instagram account has been operated by the entire agency. In the past, accounts were opened separately for a single fiscal year.

Both were released just before the end of FY2024.