Japan Tourism Agency to strengthen information dissemination of "one more night on a weekday" campaign to alleviate overheated tourist spots

On June 28, 2023, the Japan Tourism Agency announced that it will strengthen the dissemination of information about the "One More Night on a Weekday" campaign, and called on local governments and tourism-related businesses to cooperate in educational activities.

The campaign was launched in October last year with the aim of diversifying weekend trips to weekdays, but awareness was low (Japan Tourism Agency). Then, due to the easing of the corona disaster and the dramatic increase in the number of inbound visitors, the severity of congestion on holidays is currently regarded as a problem in the center of famous tourist spots. In response to this, information such as weekday travel products and benefits, which was previously limited to special sites, Official Instagram We intend to open a new company and work on disseminating information.

In line with this, the Japan Tourism Agency has released visual images and videos from local tourism-related organizations and businesses that convey the appeal of weekday travel. recruiting (Primary deadline 7/10). The collected materials will be edited by the Japan Tourism Agency and posted on the official Instagram.

The Japan Tourism Agency says, "Since the introduction of the campaign, educational activities have been limited, and this year we would like to strengthen the appeal of weekday travel and build momentum."

Campaign PR video produced by the Japan Tourism Agency