Hatsukaichi City starts publicity activities for the introduction of the "Miyajima Visit Tax" in October

Hatsukaichi City, Hiroshima Prefecture began a publicity campaign on Wednesday, July 12 in preparation for the "Miyajima Visit Tax (100 yen)" that will be introduced on October 1, 2023.

The Miyajima Visit Tax is part of the "Cherish for the Next Thousand Years" project, which aims to create a sustainable tourism area in Hatsukaichi City. The city will provide information about the visit tax with leaflets and posters, which will be installed at facilities and stations. Leaflets for travelers will also be available in English, Chinese and Korean.

Miyajima is an international tourist destination visited by about 4 million people a year, and tourism congestion is the norm, but the number of islanders is about 1,400 and the population is decreasing. In response to this situation, in April of this year, the city decided to introduce a Miyajima visit tax in order to make Miyajima a sustainable tourism area. Tax revenue is expected to be about 100 million yen in the two months from October to December this year.

"The tax revenue will be used to improve the system for accepting more than 4 million tourists," Hatsukaichi City explained.