Oita Prefecture ranks first in overall satisfaction in Jalan Accommodation Travel Survey 2023|Hot springs and town walks are evaluated

Today, Recruit's Jalan Research Center announced the results of the "Jalan Accommodation Travel Survey 2023". The survey was conducted on 15,572 overnight travelers nationwide. The survey period is April 2022 ~ March 2023, and started in March last year, when the manbo was completed in all prefectures. (Photo: Beppu Onsen © Oita Prefecture)

According to the survey results, the top three in terms of "overall satisfaction" were Oita Prefecture in first place, Kagoshima Prefecture in second place, and Hokkaido in third place. Oita Prefecture moved up significantly from 10th place in the previous year to 1st place. The announcement explains, "After the Corona disaster, as the demand for active travel returns, town walks centered on hot springs were highly evaluated."

In the divisional rankings, the top three in the "Ranking with the Most Delicious Local Foods" were Ishikawa Prefecture in 1st place, Hokkaido in 2nd place, and Toyama Prefecture in 3rd place. Seafood is still popular, but Kagawa, Fukuoka, and Iwate prefectures, which are popular for noodles, are in the top 10. In addition, in the "ranking with the most attractive specialties and souvenirs", Hokkaido is in first place, Okinawa Prefecture is in second place, and Ishikawa Prefecture is in third place. whole Findings 。

According to the Jalan Research Center, "Gourmet food is strong in seafood, but the contents such as meat, confectionery, tea, and Japan sake are rich in variety. From the conventional single-point concentration model, "comprehensive strength and brand power" are required." The company derives solutions from overnight travel surveys and local surveys, and supports tourism and regional development by local governments.