Iwate Autumn Travel Campaign Holds PR Event in Tokyo—Iwate Prefecture, JR East Designated as Japan Priority Sales Area

Iwate Prefecture and other prefectures will develop the "Autumn Short Travel Iwate ~Iwate Autumn Travel Campaign~" for three months from October to December 2024. Prior to this, a PR event will be held on Saturday, September 7 and Sunday, September 8 at the antenna shop "Iwate Galaxy Plaza" in Tokyo.

On the first day, Saturday, September 7, an opening ceremony will be held, and the first 30 people will receive original goods from the Hanamaki Onsen Village Accommodation Campaign. After that, we plan to introduce Hanamaki Onsen Town, the Wansaba experience, and the Tono Unkai Tour. On Sunday, September 8th, an event commemorating the 900th anniversary of the founding of the Hiraizumi Golden Hall will take center stage, and over the course of two days, a variety of autumn tourism contents in Iwate Prefecture will be promoted in one place, such as a 12-piece dressing experience and a tasting of Iwaizumi matsutake mushroom soup and kamarice.

The campaign will be held on September 7 at 11 a.m. ~ 1 p.m. (Part 1) and 2 p.m. ~ 4 p.m. (Part 2), and on Sunday, September 8 at 11 a.m. ~ 2 p.m.
Local access is in front of Exit 6 of Higashi-Ginza Station on the Tokyo Metro Hibiya Line, and a 1-minute walk from Exit A1 of Higashi-Ginza Station on the Toei Asakusa Line.

The tourism campaign will be carried out in response to JR Japan East's designation of Iwate Prefecture as a priority sales area. During the period, JR East Japan and the entire prefecture will work together to strengthen the information dissemination and acceptance system. After Iwate Prefecture, Akita Prefecture is designated from December to February of the following year.