"Let's stop walking, smartphones" awareness campaign will be held for one month from November 1, 2024

From November 1 (Fri) ~ 30 (Sat), 2024, 80 railway operators and major telecommunications companies nationwide will cooperate to carry out the "Let's Stop Walking, Smartphones" campaign.

Railway operators and related organizations nationwide, as well as major telecommunications companies such as NTT DoCoMo, KDDI, SoftBank, and Rakuten Mobile, participated in this campaign. Through posters and digital signage at major stations and trains on each line, we aim to prevent accidents and troubles by disseminating information about the dangers of "walking while walking" with mobile phones and smartphones.

This awareness campaign was launched in 2014 and has been held every year since then. The implementation period is from one week to a maximum of two months, and since fiscal 2016, it has been held for one month every autumn.

Tokyo Fire Department's announcement According to the report, in 2019~2023, there were 158 ambulance personnel for accidents caused by walking smartphones, etc. More than 70% of all accidents occur at road and railway facilities. Among them, railway facilities account for about 30%.

Reference: Survey on "Let's Stop, Smartphone Walking" (Telecommunications Carriers Association)

On March 22, 2024, major telecommunications companies such as NTT DoCoMo, KDDI, SoftBank, and Rakuten Mobile conducted a survey of men and women aged 15 ~ 69 in the Tokyo and Kansai areas regarding "walking smartphones." investigation According to.

About 50% of respondents in the Tokyo and Kansai areas responded that they were using a "walking smartphone". The most common reason was "use of timetables and map apps," followed by "habit of looking at smartphones" and "wanting to communicate in a timely manner on social media" accounting for more than 20%.

In addition, when asked if they had ever felt that "walking with a smartphone" was dangerous, 88% answered that they felt that it was dangerous. The most common reasons cited for feeling unsafe were "bumping/almost colliding" and "stopping suddenly."

In addition, 79% of respondents said that after watching the campaign advertisement, their awareness of the dangers of "walking smartphones" has improved. In addition, 62% of respondents said that they had fewer opportunities to "walk and use smartphones."

In particular, 53% of the advertisements were posted at stations, followed by 22% of the posters hung inside the trains, and 12% of the train channels on the trains. In addition, online articles and TV programs.