Dentsu is also entrusted with the operation of the opening reception of the Osaka Expo - overwhelming presence among the agencies that have suspended bidding
On October 30, 2024, the Japan Expo Association announced that it has selected a joint venture consisting of Dentsu and its group company Dentsu Live as the best proposal for the opening reception of the Osaka Expo.
The contract value for the opening reception of the Osaka Expo is 97,519,191 yen, and the ceremony will be held to celebrate the success of the Expo, inviting official participants and guests from Japan and abroad.
The joint venture between Dentsu and Dentsu Live was recognized for its experience in entertaining foreign dignitaries and its ability to respond to diversity, as well as its ingenuity to improve participant satisfaction, and its ability to collaborate with the opening ceremony work that it has already been entrusted with.
In February 2024, Dentsu returned from the suspension of bidding due to allegations of bid-rigging for the Tokyo Olympics, and is currently entrusted with a total of seven projects at the Osaka Expo, including advertising and event-related work (including planned).
▮ Dentsu Group's Osaka Expo-related work contracts (according to the editorial department)
- Organizer event sponsorship recruitment (up to 20% commission for each transaction)
- Opening ceremony related work (approx. 970 million yen)
- Admission ticket sales promotion (approx. 1.05 billion yen)
- Six months agoEvent-related work (about 32 million yen)
- Media center operation (approx. 1.58 billion yen)
- Media planning (approx. 600 million yen)
- Opening reception management (approx. 100 million yen)
The Dentsu Group's orders so far for Osaka Expo-related projects are approximately 4.3 billion yen. In addition to this, a commission based on the volume of the organizer's event sponsorship recruitment work will also be added to the Dentsu Group's income.
After returning to work after a period of suspension from participating in bidding due to fraud at the Tokyo Olympics, the Dentsu Group has further strengthened its presence in operations related to the Osaka Expo. Similarly, major advertising companies that have returned from the bidding suspension will only have one or two business contracts.
Osaka Governor Yoshimura, who is also a board member of the Osaka Expo, commented in February 2023 when it was decided to suspend Dentsu's participation in the bidding, saying, "The impact on the Osaka Expo will be significant."
