Announcement of "Secret Cold Declaration" at Himi Fishing Port - Fairs for tourists and accommodation discount coupons

At the Himi Fishing Port in Himi City, Toyama Prefecture, the "Secret Cold Declaration Declaration" was announced on Wednesday, November 20, 2024, and the full-fledged cold buri sightseeing season has begun. On the 20th, 723 yellowtails were landed. (Photo courtesy of Himi City Tourism Association)

This season's "Secret Cold Declaration" is about one month earlier than the previous year. The Himi Fish Brand Countermeasures Council comprehensively judges the size, quantity, and shape of yellowtail, and announces the start of the full-scale fishing season, and at the same time, it serves as a guide for the Himi yellowtail tourist season.

After the declaration, yellowtail weighing more than 7 kg landed at Himi Fishing Port will be certified as "Himi-cold" and shipped in a special blue box with a sales certificate. After that, while looking at the catch situation, a "declaration of the end of the cold weather" is issued, and the season ends. The end of the last season was announced on January 30 this year.

In Himi City, December 1, 2024 (Sunday) ~ February 28, 2025 (Friday) to coincide with the cold yellowtail season, " Himiburi Fair and each restaurant will be proud of its own yellowtail cuisine.

In addition, from November 25, 2024 (Monday) ~ February 21, 2025 (Friday), Rakuten Travel will offer a discount of up to 10,000 yen that can be used at accommodations in Himi City. Himi Support Discount Coupon There will also be a campaign to issue the

Last season, shortly after the "Secret Cold Declaration" was issued on December 23, 2023, the Noto Peninsula earthquake occurred, resulting in a decrease in fish landings and a series of cancellations of accommodations.
　

This time, the "Secret Cold Declaration" was issued one month earlier than last season, and there are growing voices in the local community that expect recovery.