Expo ticket sales slump - Dentsu 1.1 billion yen PR results still The association relies on companies and paper tickets, China?
The Japan Exposition Association (Japan Expo Association) has announced that as of November 30, 2024, approximately 7.37 million advance tickets have been sold for the Osaka Expo. Only about 53% of the target of 14 million tickets is being questioned, and the sales promotion strategy and the association's policy are being questioned.
Advance ticket sales for the Osaka Expo began on November 30, 2023, but sales have remained sluggish even after one year. The Expo Association designated September ~ November as the "Period of Competition" and disseminated information such as a tour of the large roof, which is a symbol of the Osaka Expo, pavilion information, and events six months before the event.
In addition, in June of this year, "Dentsu" for ticket publicity and promotion of the Osaka Expo was 1,051.6 million yen. Orders 。 I am in charge of content production, social media strategy, and public relations and promotion planning ( ※ ）。
The World Expo Association asks China to buy companies and paper tickets?
In October, Mr. Tokura, Chairman of the Japan Expo Association (Chairman of Keidanren), announced that approximately 28.2 million people are expected to visit the exhibition during the Osaka Expo, and that 7 million of the 14 million advance tickets sold are expected to be sold to companies. In addition, many of the companies that can purchase tickets in bulk are mainly contracted companies for projects related to the Osaka Expo, suggesting that the cost of purchasing tickets is included in the budget of the commissioned business.
As for the cause of sluggish sales to consumers, Osaka Governor Hirofumi Yoshimura (Vice President of the World Expo Association) already identified the cause of sluggish sales as "the inconvenience of online sales" in June this year. As a countermeasure, we started selling paper ticket vouchers at convenience stores and travel agencies nationwide in October.
As domestic sales continue to struggle, the Expo Association expects 3.5 million foreign visitors to visit during the exhibition. On November 27, a PR event for travel agencies was held in Beijing, China. Mr. Sato, Vice Chairman of the Kansai Economic Federation (Panasonic HD), said, "We hope that people from neighboring China will come and enjoy the event."
However, shortly after that, on December 2, a Japan-China public opinion poll reported by major media outlets in Japan revealed that about 90% of both Japan and Chinese people had a "bad impression" of the other country. On social media, there have been criticisms of the Expo Association's reliance on China.
