Osaka Expo, new TV commercial to be aired from February 22 - Produced by "Dentsu" JV with the aim of promoting advance sales
As part of the PR promotion for the Osaka Expo, which will open on Saturday, April 13, 2025, a new TV commercial titled "Those Preparing for the Future" will begin airing on Saturday, February 22. The commercial is produced by the Dentsu Consortium (JV), which is in charge of admission ticket promotion.
The new commercial for the Osaka Expo depicts officials preparing to welcome visitors at the venue in Yumeshima. In it, a voiceover is played that hopes that the culture, technology, and ideas fostered through the Expo will lead to the dreams of the next generation.
The film was produced in 30-second and 15-second versions, and aired in the Kansai region from February 22. After that, it will be gradually rolled out nationwide, including the Kanto and Chubu regions. This is the third installment in the Osaka Expo commercial series.
The production of this commercial was handled by a consortium (JV) headed by Dentsu, which will be in charge of public relations and promotion operations to promote ticket sales for the Osaka Expo from June 2024.
The Osaka Expo will be held in Yumeshima, Osaka City for 184 days from April 13th ~ October 13th under the theme of "Designing a Future Society that Shines with Life". The opening ceremony will be held the day before, April 12. The person in charge of the Expo Association says, "Through commercials, we would like to convey that preparations for the Expo are progressing steadily, build momentum for the opening of the Expo, and sell advance tickets."
