Three prefectures in the southeastern part of the country and JR Japan East|Spring Tourism Campaign Held|Following last year's Tohoku DC

2022.03.14

Miyagi, Yamagata, Fukushima and JR Japan will hold a spring tourism campaign "Every time you visit, you will meet each time: Tohoku Miyagi, Yamagata, Fukushima" from April 1 (Fri) ~ June 30 (Thu). This project follows the trend of the Tohoku Destination Campaign (Tohoku DC) held last year.

The campaign uses the catchphrase "Tohoku Miyagi, Yamagata, and Fukushima" as the catchphrase "Every time you visit, you meet each other: flowers," "nature/spectacular scenery," "history/culture," "sake/food," "hot springs," and "reconstruction." I would like to convey once again the charm of the three prefectures in the southeastern part of the country and my gratitude for the support I received during the 10 years of the Great East Japan Earthquake, which I could not fully convey during the Corona disaster last year.

The main contents are "Izunuma / Uchinuma Bus Busters (Miyagi)", "Air Shrine Photogenic Tight Up (Yamagata)", "Tadami River Kirigenkyo Private Rowboat Experience (Fukushima)" and other special experience projects. In addition to a commemorative train (4/2) that goes around the three prefectures, we also plan travel products for sightseeing trains and bus tours. We are developing stamp rallies, station card giveaways, and information dissemination through various media. Sendai Station and Ueno Station will also hold a direct production market.

In addition, with just one smartphone, you can plan a trip and purchase various tickets. TOHOKU MasS " is available.