Nakagawa Masachi Shoten|Morning event "Asanara" held|Create a Nara that makes you want to stay

Nakagawa Masashichi Shoten, which was founded in Nara in 1716, will hold a new event "Asanara" specializing in Nara mornings from April 9 (Sat) ~ 24 (Sun) at the company's commercial facility "Shikasaru Kitsune Building" and in the neighborhood.

In Asanara, about 90% of tourists in Nara City are day trippers Findings A project based on. The idea is to hold a morning event that is typical of Nara and have people stay in the city.

The theme of the event was "Getting up early is worth three sentences!? The starting point of a special day" and "Dinner in the morning!? Breakfast to make your day special." The former is the "Shikayome" where you can attract a large number of deer with a horn, and the "Asanara Market" where you can buy local vegetables and bread. The latter offers a set meal by the one-Michelin-starred owner-chef, hand-drip coffee and French toast, morning matcha, and a special breakfast from a nearby fruit garden and curry shop.
The days of each event vary from every day to Saturdays, Sundays, and only one day during the exhibition.

Participants will receive a "three-sentence coupon (worth 100 yen) for getting up early" that can be used at the Deer Monkey Fox Building and nearby stores. By the way, the proverb that getting up early is worth three sentences is a word that was born in Nara, and three sentences is a little more than 100 yen today.

During the exhibition, we will also prepare a noon event plan. Workshops on crafts such as tie-dyeing "flower cloth dyeing" and hemp "fuzo". In addition, there will be sales of crafts at affordable prices and new Nara souvenirs, as well as a special exhibition by Nara craft artist Atsushi Hatanaka.

For details of each event, see On the official website Introduction (4/6₋7).
A spokesperson for the company said, "In the morning in Nara, there is a Nara that we who live in Nara want to recommend. I say.