Campaign to serve rice and eggplant dishes produced in 40,000 in 5 cities with the hottest record in Japan|PR for heat countermeasures
Atsu Machi and JA Kochi will hold the "Gabutto Rice Eggplant Campaign 2022" from September 12 (Mon) ~ 25 (Sun), offering dishes using Shimanto rice eggplant, which is being promoted as a measure against the heat, at restaurants in five cities that recorded the highest temperature in Japan's history.
The campaign was held at a total of 31 stores in Shimanto City (Kochi Prefecture), Hamamatsu City (Shizuoka Prefecture), Kumagaya City (Saitama Prefecture), Tajimi City (Gifu Prefecture), and Yamagata City (Yamagata Prefecture). Shimanto rice eggplant, which is usually shipped from May ~ November, is suitable for heat countermeasures because it contains water and abundant potassium. There is also a project where you can get a food and drink ticket if you eat rice and eggplant dishes at participating restaurants.
The campaign was co-sponsored by beverage manufacturers Ito-en and Kochi Branch. Currently, you can win a healthy barley tea (650ml x 24 bottles) Quiz Campaign And if you post a photo of rice eggplant on Instagram, you can win one year's worth of healthy barley tea and rice eggplant Hashtag Campaign is being implemented.
Cuisine at a restaurant in Shimanto City (example)
Atsu Machi is an organization of private organizations in five cities that recorded the highest temperature in Japan's history. The Ministry of the Environment and each prefecture and city sponsor the organization. The current No. 1 highest temperature in history is Hamamatsu City (20.8.17) and Kumagaya City (18.7.23), which recorded 41.1 degrees Celsius.
