Swamping Miyagi" was launched, and a campaign to win a PR video featuring the Tosa brothers and a travel ticket was launched at the same time from July 10th
From Monday, July 10, 2023, Miyagi Prefecture will release the first installment of the short video series "Numaru Miyagi" on its official YouTube and SNS to disseminate the charm of the prefecture to the whole country.
The video stars the popular comedians in the TikTok world, the Tosa Brothers. I will introduce the charm of sightseeing in Miyagi Prefecture as a high school student who is good at it. Filming was carried out at 19 spots in 18 municipalities in the prefecture, including Jozenji-dori in Sendai City and Harakomeshi in Watari-cho. One spot becomes a 60-second vertical video, which is produced in a style that is preferred by the younger generation.
In addition, at the same time as the release of the video, a campaign "Traveling to the swampy Miyagi" was also held. Official Twitter If you follow the target post and quote and retweet it with the application keyword, you will win a total of 50 people with a JTB travel voucher worth 5000 yen. The application period is until Thursday, August 31.
In December of this year, we plan to launch a second short video and social media campaign, and the video will introduce spots in the remaining 17 municipalities in the prefecture.
The campaign secretariat says, "In Miyagi Prefecture, we wanted Gen Z to travel, so we came up with the concept of this video."
